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- American millionaires living in huge luxurious houses are barely happier than Masaai warriors in Kenya who live in huts (1) – page 13
- The more educated person will be on average 0.3 standard deviations higher in happiness (2) – page 14
- Those who classify themselves as a 8 or 9 out of 10 on a scale of happiness were more successful than those who considered themselves to be 10… people who are “too happy” may be less inclined to alter their behavior or to adjust to external changes (3) – page 14
- Dominant vervet monkeys had higher levels of serotonin… when the dominant monkey was removed from the group, its serotonin levels decreased, and when a new monkey became dominant, its levels increased (4) – page 53
- When monkeys were given a treat of raisins instead of their customary apples, they showed a big jump in the reward centers of their brain… Over time, that activity diminished as the monkeys adapted to their new food… When the monkeys were once again given apples, they showed disappointment a t first, but eventually they adjusted and their brain activity returned to where it was before they were ever given the raisins (5) – page 61
- Losses are felt more intensely than gains… the income gap causes the individual more pain of the is on the wrong side than the celebration for those on the right side (6) – page 67
- Losses are felt more keenly than equivalent gains (7) – page 72
- Actual liking and predicted liking had a near zero correlation (8) – page 112
- Shoppers who are hungry tend to overbuy food (9) – page 115
- Working hard toward a goal and making progress to the point of expecting a goal to be realized activates positive feelings and suppresses negative emotions (10) – page 145
- People are happier after experiencing a false alarm because their perceptions went down, and the same outcome is perceived as a gain (11) – page 159
- Most people are pretty happy but there is cultural variation the inughut the amish and the maasai
- Happiness inequality in the united states
- The optimum level of well being can people be too happy
- Sociopharmacology
- Multiple reward signals in the brain
- Do people adapt to changing circumstances? the discussion is not finished yet
- The laws of emotions
- Predicting a changing states: do people know what they will like?
- Obesity hunger and supermarket shopping behavior, The future is now temporal correction in affective forecasting
- What makes you happy questionnaire
- Close encounters of two kinds false alarms and dashed hopes